Demonstrating To WIN!: The Indispensable Guide for Demonstrating Complex Products by Robert Riefstahl

Author:Robert Riefstahl
Language: eng
Format: mobi
Publisher: CreateSpace
Published: 2011-07-19T14:00:00+00:00

Although they’re attending the demonstration, they may not have been asked to be on the “selection committee.”

Perhaps they didn’t agree with the final choices for the demonstration.

They may be unhappy with their job or with management.

They simply have a negative personality.

It’s not your job to figure out the source of their irritation or solve their problems. You simply want and need specific information for your demonstration and that’s how you can make them your ally. If you make a no-responder your ally, your competitors are in for one tough time! That’s because no-responders tend to be very loyal and opinionated. When you gain their loyalty, your competition is left out of the game.

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